As you may have read in my previous blog, I have no permanent stay; I work and travel at the same time for customers worldwide. But that’s not the only thing that keeps me busy. I help (mainly) hostel, hotel and other owners improving their (online) marketing in exchange for a place to sleep and some food in my tummy. I’ll tell you about those exchange projects in this blog.
Hit the road, Britt ♫
I’m always on the road. From Quito to the Galapagos Islands. From the salsa city Cali to the Caribbean coast and from Pablo Escobar’s hometown to the Amazone… I encounter a variety of landscapes, cities and nature. And not to mention meet the quantity and diversity of people you meet as a traveler… In the Netherlands I used to travel not as much, and I mainly worked from one spot, but networking and meeting interesting people is just much easier when you’re “on the go “. Through this way of networking, I ended up with some very interesting and cool exchange projects.
I help you and you help me
By speaking with random people, by word-to-mouth and by chatting with hostel owners, the word about me and my work gets out. And it just so happens to be that there are quite some business owners out there who would love some marketing advice. And what would I love? A free place to sleep and some food, so my wallet can take a break from my vicious spending;-). Thereby I am their ideal marketing person, because I’m basically the target audience myself and making it incredibly easy for me to identify myself with the audience. For example, I know that TripAdvisor, Hostelworld and Booking.com are popular and important websites for backpackers. I also know that the amount and quality of pictures and reviews are very important for online marketing; even in Backpackers World;-).
3 beautiful and special places on earth
I’ve done three major exchanges in the last eight months:
- in a surf town in Ecuador at a luxury lodge
- on a tropical, unknown Caribbean island called Isla Fuerte
- The bustling modern Colombian city Medellin (which only 10 years ago was a no-go area).
Below is a brief overview of these special places, and my contribution to their marketing.
|Ecuador: Armonia Lodge, Montanita|
|Collecting reviews, registration 3th party websites (Booking.com, Hostelworld), writing content, website consultancy, SEO work|
|Colombia: La Playita Hostel, Isla Fuerte|
|Help the owner with the start-up of the hostel (think about barwork, reception, administration), writing English SEO content and other SEO work like linkbuilding|
|Colombia: The Pitstop Hostel, Medellin|
|I wrote a complete marketing plan for offline and online marketing activities: “How to improve the visibility and customer experience to increase the popularity and bookings online?”|
Next destination: Bolivia, South America